Tag Heuer made the launch in Brazil of digital model of its line of watches, Tag Heuer Connected. The venue for the event was Casa Fares, located at Av. Europe. The house facade is mostly made of glass, which enabled us to make a projection mapping in a special film with the Tag logo format in one of the windows. Beyond that, we created and composed images to the internal part of the event. We highlight the participation of football player Tom Brady in the content. The agency responsible for the event was De Conti.