© 2019 by Midiadub

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SAMSUNG

UNBOX ART

We were invited by the agencys Leo Burnett and Be180 to make visuals at MASP for the launch of the new Samsung Galaxy S8. The project was titled Unbox Art. The idea was to bring some of the works of the MASP collection out of the museum through the technique of video mapping. The challenge of creating content was to be able to animate these works without distorting the style of the author and at the same time to emphasize the intensity of each artist. MASP is considered one of the most important and well-known points in Brazil. The projections that covered the entire facade of 70m x 25m caught the attention of everyone who passed the place at the time.