© 2019 by Midiadub

Follow Us:

  • White Facebook Icon
  • White Instagram Icon
  • White Vimeo Icon
  • White Flickr Icon

FAROL SANTANDER

We were invited by Vetor Zero to direct together with the duo Alton one of the projects we most expected to realize in our lives: to project in the old Banespa Building, the third biggest skyscraper in the city of São Paulo, a recognized and important icon of history and architecture of the city. Today the building is called Farol Santander, and it was precisely to mark this reopening that we created the content to be projected on the building´s facade. It was 30 days of projections until the Farol’s inauguration, using 9 projectors with 20 thousand lumens, in an area of 825m².
Our proposal was to raise curiosity about what was going to happen in this building after the date of inauguration. To illustrate the possibilities and increase the interest of people who passed by the building, we made some different scenarios, including a 27 floors fountain, a urban roller coaster and a skate lane.